Aarthy Sridhar Shares Vision On Gulf Oil India's Marketing Strategies; Meta’s New Ad Tools For E-Commerce & Retail; Prime Video Introduces Apple TV+ As Add-On Subscription In India

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Gulf Oil India’s CMO, Aarthy Sridhar, is driving a consumer-first marketing strategy, emphasising premiumisation, category-specific approaches, and digital engagement. She outlined Gulf Oil India’s focus on sustainability, younger consumers, and experiential marketing while reinforcing the brand’s challenger DNA.

Meta has introduced new tools to help e-commerce and retail businesses grow and improve their performance. One of the new tools is omnichannel ads, which help advertisers show nearby store locations to people who are most likely to shop in person. Meta will also allow advertisers to use Partnership ads and AI-powered Advantage+ catalog ads together.

Prime Video has introduced Apple TV+ as an add-on subscription in India. Customers in India will now be able to subscribe to Apple TV+ to access Apple Originals like The Morning Show, Slow Horses, Presumed Innocent, Severance, Silo, Hijack, and more directly via an add-on subscription on Prime Video.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Cheil SWA Appoints Jitender Dabas As CEO Of Cheil X 

• Kingfisher Revamps Iconic “Oo La La” Jingle with New Campaign Featuring LSG and SRH 

• Goafest 2025 Opens Delegate Registrations With Early Bird Discounts 

• Mamaearth’s New Ad With Shilpa Shetty Stresses Mosquito Safety For Kids 

• CleverTap Partners With Infobip To Strengthen Omnichannel Offering With RCS Messaging

Start and Scale your E-Commerce business

doola is the ultimate Business-in-a-Box solution for E-Commerce entrepreneurs just like you. We handle all the unsexy yet critical back-office tasks, from entity formation and bookkeeping to business analytics and tax filings, so you can focus on growing your dream business.

Start or Scale your E-Commerce business today

• Unilever India Ropes In Noopur Bapna As Media & Digital Marketing Lead For Ice Creams 

• Volkswagen India Appoints Bishwajeet Samal As Head of Marketing 

• Havas India Appoints Dorelle Kulkarni As Managing Director Of Havas Life Mumbai 

• Grey India Appoints Harsh Kapadia as Chief Creative Officer 

• BeanstalkAsia Appoints Rajneesh Chaturvedi As Chief Executive Officer

More on People Spotting

Manforce Took April Fool’s To A Whole New Level With This AI-Powered Condom!