ABBYs Sharpens Credibility & Global Alignment; Sunder Balasubramanian On Myntra’s 1 Million Creator Commerce Bet; Why The Best Campaigns Don’t Chase Trends, They Shape Them

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No endless scrolling, we’ve lined up the sharpest industry shifts, creator economy bets, and marketing perspectives shaping today’s conversation, all in this edition of Scoop.

Today’s edition captures an industry evolving with sharper focus and bigger ambition. Dheeraj Sinha, President, The Advertising Club and CEO, McCann India, along with Ajay Kakar, Chairperson, ABBY Awards 2026, outline how the ABBYs are sharpening credibility and global alignment while widening industry participation. That same spirit of scale is reflected in Sunder Balasubramanian’s vision for Myntra’s 1 million new creator bet, while Gautam Anand of AGENCY09 argues that the strongest campaigns are those that shape trends rather than chase them. Together, these stories signal an industry placing greater emphasis on stronger foundations, bolder bets, and ideas built for lasting relevance. Scroll down for more fresh insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

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• RVCJ Media & Megalodon Partner To Build AI-Powered Culture & Communications Ecosystem

• OpenAI Wins Legal Battle Against Elon Musk Over Nonprofit Mission Dispute

• Publicis Groupe To Acquire LiveRamp in $2.2Bn Deal

• Meta Platforms Spotlights Reels Dominance In India With 92% User Preference

• HT Media Exits Key FM Markets, To Surrender Radio Nasha, Radio One & Fever FM Licences

• Gates Foundation Exits Microsoft, Sells Final $3.2Bn Stake

• Siddhant Mazumdar Joins Omnicom Media Group India As Chief Content Officer

• Gaurav Dewani Returns To Times Network As Executive Vice President 

• Nature’s Basket Appoints Lakshman Kandarpa As COO

• Samsung India Elevates Shirish Agarwal As Head Of Marketing For MX Business

• Delhivery Names Six New C-Suite Executives Amid Growth Push

• Razorpay Elevates Apuarv Sethi As Chief Marketing Officer

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