Abhijeet Rajpurohit & Sukhpreet Singh On Dish TV Watcho & Cloud TV OS’ Partnership; Netcore Cloud’s Kedar Parikh On How Brands Can Leverage IPL To Drive Customer Loyalty; Santosh Padhi To Launch Independent Advertising Agency 'Into Creative'

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Dish TV Watcho and Cloud TV OS have partnered to redefine smart TV entertainment in India with seamless content discovery and deep integration. Abhijeet Rajpurohit, Co-Founder and COO of Cloud TV, and Sukhpreet Singh, Chief Revenue Officer of Dish TV emphasised how this collaboration enhances user experience, offering effortless access, personalised recommendations, and a frictionless transition between TV and mobile viewing.

Next up, our latest authored piece by Kedar Parikh, Chief Product Officer at Netcore Cloud, delves into how the IPL is more than just a sporting spectacle- it’s a prime stage for brands to engage consumers. He highlighted AI-driven personalisation, real-time marketing, and gamification while exploring how businesses can leverage smart retargeting and measurement frameworks to drive long-term customer loyalty beyond the tournament.

Next up, in the world of advertising, Santosh Padhi, popularly known as Paddy, is set to launch his own agency, Into Creative. He will be taking on the role of CCO and Chairman, while Ayesha Ghosh will join as CEO and Co-founder, alongside four other Co-founders. Next up, in another major development from the world of advertising, the Kyoorius Creative Awards Night 2025 has been rescheduled due to Goafest and will now take place on May 24.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• ABBY One Show Awards 2025 To Take Place At Goafest From May 21-23 With 3 New Categories In Media ABBYs

• Madison Media Infinity Wins Traditional & Digital Media AOR Of Samsonite India

• EaseMyTrip Ventures Into Charter Aviation Market; Acquires 49% Stake In Big Charter

• DoubleVerify Introduces New Tools To Maximise Publisher Revenue And Ad Scale

• Enamor Awards Creative Mandate To Tilt Brand Solutions

• Shubha George Steps Down As WPP’s Chief Client Officer After 35 Years

• Hero Realty Appoints Rohit Kishore As Chief Executive Officer

• Bumble Inc. Elevates Pracheta Mazumdar To Marketing Lead

• Delhivery Appoints Milind Sharma As Head Of Rapid Commerce & D2C Brands

• FCB Kinnect Elevates Henna Pande To Executive Vice President- North

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