Ad Spends Heat Up As Ice Cream Brands Chase The Summer Consumer; Creators, Commerce & Credibility Rewrite Fashion Marketing; Salty’s Sonaal Goel On Aesthetic To Authentic Shift In Gen Z Marketing

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition tracks how marketing is heating up across categories, quite literally. From rising ad spends as ice cream brands battle it out for the ultimate summer consumer, to fashion marketing being reshaped by the powerful mix of creators, commerce, and credibility, and insights from Sonaal Goel, Co-Founder of Salty, on how Gen Z is pushing brands beyond aesthetics toward authenticity, the direction is clear. Marketing today is no longer just about visibility, it’s about relevance that resonates. This edition brings together that shift where timing, trust, and cultural connection are becoming the real differentiators. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: IPL 2026 Sees Ad Volume Growth Across 25 Channels In First 13 Matches: TAM Report

• Meta Overtakes Google In Global Digital Ad Revenues In 2026: Emarketer

• InMobi Expands Collaboration With Salesforce To Accelerate AI-Driven Advertising Growth

• Unilever Expands Influencer Network From 10,000 To Nearly 300,000 In 2 Years

• Amagi Launches AdFlow Orchestrator To optimise FAST Ad Revenue

• JC Flowers Withdraws NCLT Petition Against Dish TV

• Scribbld Wins Digital Mandate For Brushers Co In India

Checkout: 43% CMOs Struggle With Video ROI As dentsu Study Links Attention To Multi-Year Sales Impact

• Tata Communications Announces Retirement Of A S Lakshminarayanan As MD & CEO

• Nadir Godrej Announces Retirement; Pirojsha Godrej Set To Lead Godrej Industries Group

• Neha Malhotra Joins Zee Music Company As Senior VP- Marketing

• Lakshmi Nandan Reddy Obul Exits Swiggy After 12 Years

• Nandagopal Rajan Elevated As CEO Of The Indian Express Digital

• Piyush Thakur Steps Down As Inshorts CRO After Nearly 10 Years

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Checkout: How Dhara 'Jalebiii' Ad Stopped A Goodbye Midway

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