Alekhya Chakrabarty On Gen Z Connect; Enormous Bags Creative Agency Of The Year At ABBYs 2025; Swiggy Instamart Rebrands

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In our recent authored piece, Alekhya Chakrabarty, Head - Marketing and Growth at Unstop delved into the ever-evolving puzzle of Gen Z engagement, cutting through the noise of tired tropes to reveal what truly clicks with this savvy, skeptical, and super-connected generation. From memes to micro-communities, it’s a must-read for any brand that wants to stay in their group chat.

As Goafest 2025 wrapped up last Friday, the spotlight shone bright on some standout agency wins. Enormous clinched the ‘Creative Agency of the Year’ title at The ABBY Awards 2025 powered by One Show, while Leo India was named ‘Health Specialist Agency of the Year’ on Day 3. And that’s just the beginning, there were plenty more big wins to celebrate.

In yet another major move, Swiggy Instamart has dropped ‘Swiggy’ from its name as part of a bold rebranding. Now simply ‘Instamart,’ the quick commerce platform is stepping up with a fresh identity, complete with a striking blue as its new primary brand colour, reflecting reliability, speed, and trust.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Kyoorius Announces Winners At The Kyoorius Creative Awards 2025

• ABBYs 2025: Good Morning Films Named Video Craft Specialist Agency Of The Year

• Ads On Streaming Platforms Are Significantly More Effective Than On UGC Platforms Like YouTube: Amazon MX Player’s Karan Bedi

• ABBYs 2025: FCB India Becomes Branded Content & Entertainment Specialist Agency Of The Year

• ABBYs 2025: Leo India Becomes Brand Activation & Promotion Specialist Agency Of The Year

• LS Digital Elevates Anuraj Gupta To CGO- India & MEA, Shantanu Bhattacharyya To CCO- Media & Sudhindra CN To Chief Strategy Officer

• The Sleep Company Appoints Alpesh Jain As Chief Technology Officer

• MiQ Appoints Vikas Khanchandani As Strategic Advisor

• Delhivery Appoints Shashank Rathod As Director, Media & Communications

• POCO India Appoints Ken Sekhar As Marketing Head

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