Amazon Ads’ Jenny Liu On Why Marketers Must Become Curators; Kevin Vaz On M&E Industry Crossing Rs 3 Trillion By 2027; Tamarind Global’s Anjali Tolani On Weddings As Experiential Marketing Powerhouses

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Dear Reader

No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition unpacks how marketing is steadily moving from creation to curation, as AI begins to reshape how campaigns are imagined, built and scaled, while the broader media and entertainment ecosystem continues to expand at a rapid pace, opening up newer avenues for brand engagement. At the same time, culturally rooted experiences are emerging as powerful touchpoints, reminding marketers that emotion and context still drive the deepest connections. This edition is packed with deep-dive insights into where marketing, advertising and media is headed next- scroll down for more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Endorsements Grow 10.3% To Rs 1,350 Cr, Cricket Takes 87% Share: WPP Media

• TimBuckDo Appoints Pratik Gandhi As Brand Ambassador

• Digital Media Becomes Largest M&E Segment, Crosses Rs Tn In 2025

• Yamaha Music India Onboards A. R. Rahman As Brand Ambassador

• Digital Ad Spends Rise 24% To Rs 4,449 Cr In India’s $2Bn Sports Economy

• Government blocks 300 ‘illegal’ gambling and betting platforms

• Live Events Surge 44% To Lead M&E Growth; Deal Activity Rises 8% In 2025

• VML India Appoints Shekhar Khanna As Chief Strategy Officer

• Croma Appoints Piush Kothari As Chief Customer Experience Officer

• AI Express’ Aloke Singh Joins IndiGo As Chief Strategy Officer

• Pernod Ricard India Elevates Sonia Arora To Director - Consumer Insights

• Deepraj Hegde Joins Publicis Groupe As Sr VP – Strategic Solutions

• Cadence Appoints Alok Jain As India MD

More on People Spotting

• Cheil‘s Experience Commerce Wins Social Media Mandate For FiatPe

• Verve Media Wins AI SEO Mandate For Kaabil Kids

• SW Network Bags Social Media Mandate For Lava Mobiles

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