Amazon Ads’ Priyanka Khaneja Gandhi On Retail Media 2.0 Transforming Engagement; Why Culture Matters In Digital Marketing; Ajay Gupte Set To Join Dentsu In Key Leadership Role

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Marketing is steadily moving beyond clicks to conversations that connect signals, culture, and strategy. At the launch of the 10th dentsu Digital Advertising Report 2026, Amazon Ads India’s Priyanka Khaneja Gandhi explained how Retail Media 2.0 is reshaping brand engagement through real-time insights, full-funnel solutions, and measurable impact. Alongside this, marketers are recognising that effective digital campaigns need cultural intelligence as much as data-driven precision. Meanwhile, dentsu strengthens its leadership lineup with Ajay Gupte set to join the network in a senior role. For more on these stories, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: How Fogg Made ‘Kya Chal Raha Hai’ Impossible To Answer Any Other Way

• Marico To Acquire 75% Stake In Vietnam’s Skinetiq

• Brands Play The Social Innings As RCB Lifts WPL 2026 Trophy

• OpenAI Begins Testing Ads In ChatGPT To Support Free Access

• Reliance Consumer Products Acquires Majority Stake In Australia’s Goodness Group

• Balaji Telefilms Launches ‘Hoonur’ To Nurture The Next Generation Of Artists

• ITC Moves Calcutta HC Against Britannia Over Alleged ‘Sunfeast Wowzers’ Packaging Imitation

• Flipkart Appoints Vipin Kapooria As VP- Business Finance

• 22feet Tribal Worldwide Elevates Sanchari Chakrabarty As National Strategy Head

• Libas Appoints Saurav Shah As CFO

• Religare Broking Appoints Vijay Kumar Goel As MD

• Rekha Rane Appoints As Director, Films & Series Marketing At Netflix India

• Myntra Appoints Pramod Adiddam As CTO

More on People Spotting

• Creativefuel Wins Social Media & Digital Mandate For Priyagold

• INNOCEAN Renews Global Media Mandate with Havas Media Network

• Django Wins Digital Mandate For Eva

• Verve Media Secures Social Media Mandate For Rasoi Raga

More on Mandates

How Marketers Are Scaling With AI in 2026

61% of marketers say this is the biggest marketing shift in decades.

Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.

Inside you’ll discover:

• Results from over 1,500 marketers centered around results, goals and priorities in the age of AI

• Stand out content and growth trends in a world full of noise

• How to scale with AI without losing humanity

• Where to invest for the best return in 2026

Download your 2026 state of marketing report today.

Get Your Report