Amit Relan, Vineet Mathur & Dhiraj Gupta Decode mFilterIt’s Ad-Fraud Maze; Kainath Rizvi Reshapes HR At Millennial Achievers; Defodio Digital’s Vibhor Gulati Unlocks Digital-First ROI

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Amit Relan, Vineet Mathur and Dhiraj Gupta peel back the curtain on mFilterIt’s unsettling ad-fraud reality, revealing how bots quietly distort reach, pollute performance metrics and drain media budgets at a time when digital spends have never been higher. Adding a human and deeply inspiring layer, Kainath Rizvi takes centre stage at Millennial Achievers 2025, redefining modern HR leadership with her vision of empathy, culture and creativity at scale. And rounding out the week’s standout stories, Defodio Digital’s Vibhor Gulati breaks down how brands can turn chaotic impressions into meaningful impact, reframing ROI for a truly digital-first era.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout: When Mentos Said ‘Dimag Ki Batti Jala De’ & We All Got Smarter

• Agilitas Acquires Virat Kohli’s one8 To Build India’s First Global High-Performance Sports Brand

• ICC Faces Crisis As JioStar Seeks Exit From Media Rights Deal: Report

• Paramount Makes $108.4 Billion Bid For Warner Bros. Discovery, Tops Netflix Offer

• Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy

• Havas Media Network India Wins Integrated Mandate For Tata 1mg

• Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

• Nitin Karkare Takes Charge As Ulka Chairman & Executive Director At Omnicom Advertising India

• Divya Kathuria Joins Publicis Groupe As VP – Learning, Capability Development & Talent Management

• Aanchal Kapoor Takes Charge As CEO At Adsgrove Digital

• Qatar Airways Group Appoints Hamad Ali Al-Khater As Group CEO

• Aayush Vyas Joins Snabbit As Head Of Brand Marketing

• Aspora Appoints Varun Sridhar As CEO Of Wealth & Lending Business

More on People Spotting

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Phoenix Marketcity, Bangalore Blended Emotion And Innovation To Bring Christmas Alive Through Ai-Powered Storytelling.