• SCOOP by Marketing Mind
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  • Ankur Gattani On Brands Exploring Underutilised Market Tools & WebEngage’s Role; Gupshup’s Salim Ali On Click-To-WhatsApp Ads Powering Holiday Campaigns; JioStar's Kevin Vaz Elected As IBDF President; & More

Ankur Gattani On Brands Exploring Underutilised Market Tools & WebEngage’s Role; Gupshup’s Salim Ali On Click-To-WhatsApp Ads Powering Holiday Campaigns; JioStar's Kevin Vaz Elected As IBDF President; & More

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Marketing Mind
December 24, 2024

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Ankur Gattani, Chief Growth Officer at WebEngage, shared insights on how brands have navigated the challenges of underutilised and expensive martech tools by adopting agile solutions like WebEngage. He detailed how customer retention has been strengthened through data unification, multi-channel engagement orchestration, and hyper-personalisation. Moreover, Gattani emphasised that by enhancing lifetime value and focusing on meaningful retention, brands have optimised their resources and stayed ahead in evolving market conditions.

Next up, we have our recent authored piece by Salim Ali, Chief Marketing Officer, Gupshup, highlighting how Click-To-WhatsApp Ads have transformed over the years from being a “nice-to-have” marketing tool to becoming an essential element. These ads now act as a crucial bridge between businesses and customers, enabling dynamic two-way conversations that build trust and loyalty, especially during high-stakes periods like holiday sales.

Coming to the media side, we bring a major update for our readers. As the Indian Broadcasting and Digital Foundation (IBDF) recently concluded its 25th Annual General Meeting in New Delhi, in a significant leadership change, JioStar’s Kevin Vaz has taken over as IBDF President, succeeding K. Madhavan.

But this is just the tip of the iceberg and we have more to share! So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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