Anshoo Sharma On magicpin’s Retail Push In India; Apollo Tyres’ Udyan Ghai On Changing Attention Spans; Godrej Industries Group Unveils New Identity

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition brings together a sharp look at how brands are rethinking relevance in a rapidly shifting landscape - where growth is no longer just digital-first, attention is no longer scarce but selective, and brands are reintroducing themselves with renewed purpose. From the rising focus on unlocking Bharat’s offline retail potential, to a deeper understanding of how consumers are choosing what deserves their time, and a legacy group redefining its identity for the future, the common thread is clear - marketing is becoming more intentional, contextual, and grounded in real consumer behaviour. Scroll down for more insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: TAM Sports Unveils IPL 2026 Ad Data; JioHotstar Tops Advertisers Across TV & CTV

• PG Aditiya, Deepshikha Dharmaraj & Pavita Puri Appointed Jury Chairs For ABBY Awards 2026

• Purple Sketch Digital Wins Digital & Experiential Mandate For The Vikas Group

• NDTV India Unveils New Brand Identity Anchored In ‘Bharat Ka Vishwas’

• First Economy Wins Digital & Creative Mandate For Waaree Energies

• Warner Chappell Music Expands Into India With On-Ground Presence

• Lemma Launches ‘Lemma Integral’ To Drive Measurable OOH Outcomes

• LinkedIn Names Daniel Shapero As CEO

• Rashi Singh Joins Suntory Global Spirits India As Marketing Director

• ICM Appoints Bhupendra Jha As CEO

• Abhishek Lohmod Joins Schbang As Integrated Planning Lead

• Borzo Appoints Darryl Dias As India Country Head

• MegaCorp Appoints Loveena Kansal As EVP & Business Head

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