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Apparel Brands Find Their Power Quarter in Festivals & Weddings; Why Aabo’s Nirav Hemani Says Health Wearables Are Marketers’ Next Big Watch; When Rebranding Strips Away a Brand’s Essence

Apparel Brands Find Their Power Quarter in Festivals & Weddings; Why Aabo’s Nirav Hemani Says Health Wearables Are Marketers’ Next Big Watch; When Rebranding Strips Away a Brand’s Essence

Marketing Mind
September 09, 2025

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the festive season approaches, apparel brands are gearing up for a surge in demand, rethinking strategies to capture consumer attention during their most decisive quarter. Beyond fashion, another revolution is quietly taking shape on our fingers - health wearables like smart rings are moving from novelty to necessity, offering marketers a whole new space to watch. And in the branding world, the debate over minimalism versus nostalgia intensifies, with rebranding attempts sometimes stripping away the very soul that made a brand iconic. All this and much more in today’s newsletter.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!