SCOOP & MUNCHIES
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Are India’s OTT Platforms Losing Sight of the Big Picture; P&G Onboards Shailesh Jejurikar as Global CEO; A Deep Dive Into Brand Trust Today; & More

Are India’s OTT Platforms Losing Sight of the Big Picture; P&G Onboards Shailesh Jejurikar as Global CEO; A Deep Dive Into Brand Trust Today; & More

Marketing Mind
July 29, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

From content crackdowns shaking up the short video space to leadership shifts at global giants like P&G, the digital ecosystem is in flux. As industry voices weigh in on the implications of the latest platform bans, in the latest edition of Scoop, we have also explored what truly drives consumer trust in brands today- and spoiler alert, it’s not flashy ads. Catch all this and more in our latest roundup of what’s shaping the marketing and media world.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)