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  • ASCI’s Manisha Kapoor On E-Commerce Consent Gaps; Glad U Came’s Maddie Amrutkar On Why PR Needs To Stay Human; Adman Piyush Pandey Honoured With Posthumous Padma Bhushan

ASCI’s Manisha Kapoor On E-Commerce Consent Gaps; Glad U Came’s Maddie Amrutkar On Why PR Needs To Stay Human; Adman Piyush Pandey Honoured With Posthumous Padma Bhushan

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Today’s edition brings together reflections on the timeless human elements that continue to define effective communication and creative impact. From a thoughtful take on why selectively saying no on e-commerce platforms can be more powerful than saying yes, to insights from The Creative Cut with Maddie Amrutkar on why PR works best when it stays deeply human, the focus is on intention over impulse in today’s crowded media world. And in a historic moment for Indian advertising, industry legend Piyush Pandey has been honoured with a posthumous Padma Bhushan, recognising his enduring influence on the craft and culture of communication. For more such fresh updates, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

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