Ashish Sehgal on How Z’s Rebrand Meant Rethinking It All; QueueBuster’s Vineet Chugh on Brand Marketing’s Relevance; YouTube’s Hype & Its Power for Emerging Creators

Greetings of the day!

Dear Reader

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

From creators riding high on people-powered virality to marketers questioning the very relevance of brand-building in a performance-first era, this week’s lineup dives deep into the shifts reshaping content and communication. As YouTube places people above algorithms and brands rethink their long-term play, Z’s rebranding signals another big move in the media landscape. All this and many more latest updates from the evolving world of marketing, media, and advertising.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you!

Checkout:
7 Ad Campaigns That Dared To Do More Than Just Sell

• Raj Nayak Launches ‘House of IP’ In Partnership With YAAP Digital

• Renault India Adopts New Logo, Starting With All-New Triber Launch

• Reliance Retail Acquires Kelvinator To Strengthen Consumer Durables Business

• Netflix Q2 Revenue Rises 16%; Net Profit Jumps 46% As APAC Drives Growth

• Vineet Recriwal Launches Brand Marketing Advisory ‘The Native’

• Rashmika Mandanna Launches Fragrance Brand ‘Dear Diary’

• Deepali Naair Steps Down As Group CMO Of CK Birla Group

• Madison Loop Appoints Sudarshan Karandikar As Vice President

• Sandeep Mehrotra Steps Down From SPNI As Head Of Ad Sales For Network Channels

• Shivam Ranjan Elevated To Global Head Of Brand At Motorola

• Paras Mehta Joins IPG Mediabrands India As Senior Vice President

• Adtnu Tiwari Elevated To Head Of Customer Marketing & RTD At Bacardi

More on People Spotting

• Famous Innovations Bags Social Media Mandate For World Pickleball League

• Hyue Appoints ZeroFifty MediaWorks as AoR

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