SCOOP & MUNCHIES
Posts
Balaji Telefilms’ Tanusri Dasgupta on Shifting Beyond Daily Soaps; Kantar’s Prasanna Kumar on Why Many Ads Fail to Click; HCCB Picks Hemant Rupani as CEO

Balaji Telefilms’ Tanusri Dasgupta on Shifting Beyond Daily Soaps; Kantar’s Prasanna Kumar on Why Many Ads Fail to Click; HCCB Picks Hemant Rupani as CEO

Marketing Mind
July 15, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

Balaji Telefilms’ Tanusri Dasgupta opens up about moving beyond daily soaps and embracing finite formats. Kantar’s Prasanna Kumar breaks down why most ads get skipped- and what actually makes viewers stay. And in a major leadership shift, Hindustan Coca-Cola Beverages ropes in Mondelez International’s Hemant Rupani as its new CEO. Big moves, bold insights, and brand-new playbooks- let’s dive in.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)