SCOOP & MUNCHIES
Posts
BBH India’s Parikshit Bhattaccharya On Emotional & Cultural Resonance In Advertising; Why Brands Sound Forced When They Try Too Hard; WPP Media’s Sairam Ranganathan On Trust Over Reach

BBH India’s Parikshit Bhattaccharya On Emotional & Cultural Resonance In Advertising; Why Brands Sound Forced When They Try Too Hard; WPP Media’s Sairam Ranganathan On Trust Over Reach

Marketing Mind
May 05, 2026

In partnership with

Greetings of the day!

Dear Reader

No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition dives into the evolving rules of modern marketing-where what works is no longer what’s loudest, but what lingers. As brands battle shrinking attention and rising content clutter, the focus is shifting toward ideas that are emotionally resonant and culturally rooted enough to truly stick. At the same time, the race to sound “human” is exposing the cracks in overcrafted brand voices, even as the influencer ecosystem itself shifts gears-where trust, not just reach, is starting to define real impact. Scroll down for more fresh updates.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!