BCCL’s Surinder Chawla Shares Confidence In Festive Momentum; Jewellery Brands Eye Glittering Festive Season; Maruti Suzuki Overtakes LIC As Radio’s Top Advertiser In H1 2025

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Festive advertising is shaping up to be a blockbuster season for print, especially at Bennett Coleman & Co. (The Times of India), with premium formats making a strong comeback as brands chase high-impact visibility, while the jewellery sector is polishing its strategies to shine brighter during the year’s most lucrative shopping window. Adding another layer of insight, TAM Adex data shows Maruti Suzuki has overtaken LIC to emerge as radio’s top advertiser in H1 2025. Together, these stories reflect the shifting dynamics of India’s ad market in 2025, highlighting how brands are chasing visibility, experimenting with platforms, and rewriting the playbook for consumer engagement.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Amazon Ads Partners With Netflix To Unlock Premium Streaming Inventory For Advertisers

• Samsung Takes A Dig At Apple’s iPhone 17 Launch With The Old “#iCant…” Tweet

• JioStar Launches Moment.AI To Enable Contextual, Emotion-Led Advertising

• Abhishek Bachchan Moves Delhi High Court To Protect Personality Rights

• Genpact Rebrands Globally, Launches ‘On It’ Tagline To Spotlight AI & Process Intelligence

• Complan’s Classic Jingle Returns As Digital Cue On Zepto

• Snehil Gautam Exit From Housing.com & REA India As Chief Growth & Marketing Officer

• Sriram Iyer Joins PepsiCo India As Brand Marketing Director

• Zomato’s Aditya Nair Joins super.money As Head Of Marketing

• Krishan Bhatia Exit From Amazon Ads As VP – Global Video Advertising & Partnerships

• ITC Appoints Dabur’s Vinay Virwani As Consumer Insights Head

• Abhinav Agarwal Joins Snitch As Lead – Business Development For North & East Region

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