Behind Saatchi Propagate’s Rise Lies One Word That Drives Everything; AI Boom Sparks New Wave Of Corporate Layoffs; MIB Bars Landing Page From TRP Ratings In Draft Policy Update

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the industry navigates a period of reinvention, creativity and corporate strategy are both being rewritten. From Behind Saatchi Propagates Rise redefining purpose through a single word that fuels every creative pursuit, to the sweeping corporate reshuffles where the AI boom is recasting “efficiency” as the new growth mantra, the marketing world stands at a defining crossroads. Adding to the shake-up, MIB has issued draft amendments to TRP guidelines and has also barred landing pages from ratings. This and much more in today’s edition!

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Omnicom Media Group’s PHD India Wins Marico Integrated Media Mandate

• Moshi Moshi Wins Digital Mandate For Rapido’s Ownly; Branding Mandate For Kusha Kapila’s Underneat 

• Salman Khan Faces Consumer Court Action Over Alleged Misleading Pan Masala Ad

• Kimberly-Clark Acquires Tylenol-Maker Kenvue In $40 Billion Deal

• SC Asks Centre To Respond To Plea Challenging Ban On Online Real-Money Games

• Nazara Technologies Unveils New Brand Identity With Tagline ‘Enter. Magic.’

Checkout: From Cricket Pitch To Ad King: Virat Kohli’s Most Iconic Brand Endorsements Journey

• Britannia Appoints Rakshit Hargave As CEO

• RVCJ Group’s Salt Media Entertainment Onboards Najia Khaan As Director & Producer For Documentaries

• Shhri Ram Joins The Printers Mysore As Head – Brand Marketing & Events

• Zepto Elevates Simran Sachdeva As Associate Director Of Brand Marketing

• Times Internet Elevates Nikhil Sharma As Business Head Of Newspoint

• Creativefuel Ropes In Tanmay Sinha As AVP – Business Solutions & Operations

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