Consuma's Abhilash Madabhushi On How Brands Can Stay Resilient Amid Tariffs & Slowdowns; IPL 2025 To Resume On May 17; Google's Iconic 'G' Logo Gets A Makeover; & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In our recent authored piece, Abhilash Madabhushi, Founder of Consuma, unpacked why traditional research methods are no match for today’s chaotic, tariff-hit, and budget-squeezed market. He made a strong case for AI-powered, real-time consumer insights as the new must-have for brands trying to stay ahead. Read on to know more!

In a major development, the BCCI has announced that the TATA IPL 2025 will resume on May 17. Earlier, the league was suspended for a week due to cross-border tensions between India and Pakistan. 

In a refreshing update to its iconic design, Google has unveiled a new version of its ‘G’ logo for the first time in nearly a decade. While the colours- red, yellow, green, and blue remain the same, the updated logo now features a gradient blend, giving it a more polished and dynamic appearance.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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From Quirky To Quietly Brilliant: Top 7 Campaigns Of The Week

• Goafest 2025 Debuts ‘Advertising Plays’- A New Celebration Of Agency Culture Through Play

• IAS Introduces Pre-Screen Brand Safety & Suitability Solution For Google Search Partner Network

• Cannes Lions 2025 Shortlisting Jury Includes Six Advertising Leaders From India

• FanCode Enters Into Multi-Year Partnership With LALIGA As Exclusive Broadcast Partner For India

• JioStar Joins IndianOil Ultimate Table Tennis As Broadcast Partner For 3 Years

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• Suparna Mitra Steps Down As CEO Of Titan’s Watches & Wearables Division

• Adityan Kayalakal Steps Down As Head Of Marketing At Veera

• IAMAI Appoints Billdesk’s MN Srinivasu As Chairman For 2025-2027

• L’Oréal Elevates Sanchari Biswas To Head Of Media & Digital – Consumer Products Division

• Eveready Elevates Anirban Banerjee To Chief Executive Officer

More on People Spotting

• EssenceMediacom India Secures Consolidated Media Mandate For Hero MotoCorp

• Madison Media Alpha Secures Media AOR For Zouk

• Oliva Clinics Extends Its Social Mandate With Team Pumpkin

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This Mother’s Day, Vim Sparked A Heartwarming Mother-Daughter Moment At The Sink On Farah Khan’s YouTube Vlog