Criteo’s Medhavi Singh on Retail Media as 3rd Wave Of Digital Advertising; How Brands Are Using AI To Scale Creativity; Shemaroo’s Anuja Trivedi on Work-Life Balance

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

In this edition of Scoop, we’re diving deep into the forces reshaping today’s marketing landscape- from retail media’s bold transformation into the “third wave” of digital advertising, powered by AI-infused data and empathy led by Medhavi Singh at Criteo, to the nuanced evolution of creativity itself at CLICK 2025. Brands are now using AI to do much more than automate- they’re scaling emotionally resonant storytelling while keeping the human heart in the loop. And as the narrative shifts toward endurance and integration, Anuja Trivedi reminds us that balancing career and parenthood isn’t about sprinting- it’s a marathon of strategy, support and constant juggling between boardrooms and bedtime stories. All this and much more await you in this edition.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

Checkout:
How Brands Are Making Waves With Storytelling, Culture, & Moments

• Is TikTok Banned In India Or Not? Everything You Need To Know

• OpenAI To Open First India Office In New Delhi Amid Soaring ChatGPT Adoption

• Netflix Issues New Guidance On Generative AI Use In Productions

• Criteo & Zepto Partner To Boost Quick Commerce In India

• JBL Launches ‘Sound of Celebrations’ Campaign With New Festive Audio Lineup

• Havas CX Appoints Deepali Saini As Global Chief Experience Design Officer

• Shashishekhar Mukherjee Joins Dabur India As General Manager – Digital Marketing & D2C

• HUL Appoints Niranjan Gupta As CFO, Succeeds Ritesh Tiwari

• Neha Gulati Joins Myntra As Head Of Brand, Events, Category & Private Brands

• Shemaroo Entertainment Expands Anuja Trivedi’s Role To Chief Strategy & Marketing Officer

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