SCOOP & MUNCHIES
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Deepa Jatkar on WPP OpenDoor’s AI-Powered Mood Mapping for Prime Video; Varun Kohli Exits Times Network; ASCI Asks Media Companies to Label Paid Social Content

Deepa Jatkar on WPP OpenDoor’s AI-Powered Mood Mapping for Prime Video; Varun Kohli Exits Times Network; ASCI Asks Media Companies to Label Paid Social Content

Marketing Mind
August 14, 2025

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

From AI-powered mood mapping to leadership shake-ups and evolving ad transparency norms, today’s stories spotlight the changing face of media and marketing in India. WPP OpenDoor’s Deepa Jatkar-led campaign for Amazon Prime Video blends real-time emotion detection with food-order behaviour to tackle content fatigue in streaming. At Times Network, COO Varun Kohli’s sudden exit just a year into his tenure marks another leadership shift. Meanwhile, ASCI is turning its attention to paid content on media companies’ social handles, underscoring the growing push for clarity and trust in digital advertising. All this and plenty more await you in this edition of Scoop.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!