DLF Malls’ Amrith Gopinath On Experiences Driving Loyalty; What Celebrity Equity Really Does To Brands; Palki Sharma Quits Firstpost

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

At a time when brands are rethinking where attention is won and loyalty is built, marketing conversations are stretching far beyond media spends alone. Today, we unpack how DLF Malls is balancing digital efficiency with experience-led retail to drive footfalls and long-term loyalty and examine what celebrity equity truly delivers beyond fame and funding for brands. In yet another major development, Marketing Mind has learnt from highly placed sources that Palki Sharma has quit Firstpost. For more such fresh insights, keep scrolling!

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Shah Rukh Khan Tops TV Celebrity Ads With 30 Hours Daily Visibility In 2025: TAM AdEx

• Marico Reports 27% Revenue Growth In Q3FY26, PAT Rises 12% YoY

• 83% Of Consumers Stop Buying After Negative Influencer Reviews: iCubesWire Report 2026

• Yahoo Launches ‘Yahoo Scout’ Answer Engine As Search Shifts To AI Responses

• Philips India Appoints Rasha Thadani As Brand Ambassador For Hair Styling Range

• PI Industries Unveils New Logo

• HUL Elevates Sunanda Khaitan As Chief Marketing Officer – Beauty & Wellbeing

• Ajay Gupte Quits WPP Media; Shekhar Banerjee Elevated 

• Vinita Shrivastav Joins PHD Media As VP, Business Planning To Lead Marico Business

• Wondrlab Network Appoints Ishaan Balvani As Creative Lead- Digital

• Branch International Appoints Sricheta Das As Head Of Marketing For India

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