Eleve Media’s Prince Khanna On The Next Growth Engine In Influencer Marketing; Amazon & Samsung Chart Creator-Led Shopping; EU Commission Clears Omnicom’s IPG Acquisition

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the creator economy evolves at breakneck speed, regional content and AI are emerging as the next big catalysts reshaping how brands collaborate with influencers and connect with diverse audiences. This shift is equally visible in the rise of creator-led commerce, where Amazon and Samsung are redefining product discovery, customer engagement, and launch strategies through deep, community-driven creator partnerships. Meanwhile, in a major global development, the EU Commission has cleared Omnicom’s acquisition of IPG without conditions, setting the stage for one of the biggest consolidations in the advertising world. For more such fresh updates, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Kwality Wall’s (India) Announces New Board As It Prepares To Separate From HUL

• Neil French Passes Away 

• Madison Media Wins Media Mandate For Navi

• FSSAI Orders Removal Of Drinks Misusing ‘ORS’ Label From Markets

• Google Outlines New AI Safety Measures To Protect Vulnerable Users In India

• TCS Elevates Kritika Saxena As Head Of Marketing For India 

• EaseMyTrip Appoints Manmeet Ahluwalia As CMO

• Kantar Media Appoints Mark Read As Chairman Of The Board Of Directors

• Yatra Appoints Siddhartha Gupta As CEO; Dhruv Shringi Takes Over As Executive Chairman

• Shipsy Appoints Servo Sawhney As Chief Customer Officer

More on People Spotting

See What’s Missing From Your Digital Marketing Strategy

Want to uncover your hidden affiliate marketing potential?

Levanta’s Affiliate Ad Shift Calculator shows you how shifting budget from PPC to creator-led programs can lift your ROI, streamline efficiency, and uncover untapped marketing revenue.

Get quick results and see what a smarter affiliate strategy could mean for your growth.

Get your free calculation

A Wholesome Brand-Fan Moment That Will Make You Smile...