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- Ferrero India’s Zoher Kapuswala On Kinder Joy’s Super Mario Strategy; Social Beat’s Suneil Chawla On Quick Commerce Impacting D2C Budgets; BBC Plans 2,000 Job Cuts
Ferrero India’s Zoher Kapuswala On Kinder Joy’s Super Mario Strategy; Social Beat’s Suneil Chawla On Quick Commerce Impacting D2C Budgets; BBC Plans 2,000 Job Cuts
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Dear Reader
No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.
Today’s edition explores how brands are stretching beyond the moment of consumption to build deeper, longer-lasting connections. From turning products into experiences that live on through culture and fandom, to the growing pressure of quick commerce reshaping how brands allocate budgets, the focus is clearly shifting toward staying relevant across every touchpoint. At the same time, structural changes within global media signal how the business of content itself is evolving under cost and scale pressures. It’s a snapshot of an industry balancing creativity, commerce, and change all at once. Scroll down to read more.
Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!




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