Fibe’s Sudesh Shetty On Marketing That Clicks With Gen Z; Metro...In Dino’ Nails Subtle But Smart Movie Marketing; Cindy Rose Appointed CEO At WPP

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

We’ve sifted through all the brand noise so you don’t have to. In this edition of Scoop by Marketing Mind, it’s all about sharp storytelling, smart marketing, and the people shaking up the industry.

From gamified storytelling to train takeovers, marketers are speaking the language of attention. As Gen Z scrolls faster than ever, platforms are rethinking not just the “what” but the “how” of their messaging. While Fibe is leaning into interactive storytelling and WPP is rewriting its leadership narrative, Bollywood is making metros its new movie theatre. Here’s what’s been stirring up the advertising and marketing world lately.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• India’s Influencer Economy Grows To Rs 3,500 Cr; Instagram Emerges As Top Creator Platform

• Madison Media Sigma Bags Media AOR Of The Sleep Company

• Lucent Industries Acquires 100% Stake In Mobavenue Media To Strengthen Digital & AI Capabilities

• Social Panga Wins Marketing Mandate For Neo By Nippon Paint 

• ‘Kyunki Saas Bhi Kabhi Bahu Thi’ Returns; ‘Ekta Kapoor’ Reveals What Sparked The Revival

• MS Dhoni’s ‘Captain Cool’ Trademark Faces Legal Challenge Over Generic Use & Missing Proof

• Linda Yaccarino Steps Down As X CEO After Two Years

• Gaunik Jeet Singh Joins Knauf India As Head Of Marketing

• Vinod Babu G Appointed As CEO Of Mount Everest Breweries

• Consumr.ai Appoints Jaishree Agrawal As Commercial Lead – Consumer Insights

• Akshay Dhody Promoted To Business Director At dentsu X

• ZEE Board Onboards Divya Karani & Saurav Adhikari

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