Ganesh Pareek On Why AI Is Creativity’s Co-Pilot At First December Films; ChatGPT Go To Become Free In India - What It Means For AI’s Future; PepsiCo Reveals Fresh Corporate Identity After 25 Years

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

AI’s evolving role in creativity is taking center stage - not as a replacement but as the bridge between emotion and innovation, as shared by Ganesh Pareek of First December Films. Meanwhile, OpenAI’s move to make ChatGPT Go free in India could redefine accessibility in the AI space. And in a world where even classics need a refresh, PepsiCo has unveiled a new corporate identity after 25 years. For more insights from the world of advertising, marketing, and media, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Adobe & YouTube Team Up To Power The Next Wave Of Shorts Creators

• Django Wins Creative Mandate For Khukri Rum In India

• Swastik Stories Brings Indian Culture To Connected TVs With New FAST Channel

• KT Kids Launches New TVC With Kareena Kapoor Khan Celebrating Real Moments Of Motherhood

• Nat Habit Unveils New Identity ‘Breathe Life’, Redefines Natural Beauty With Bold Evolution

• Fastrack Launches New Campaign With Siddhant Chaturvedi, Capturing The Rush Of Bold, Youthful Energy Through Fragrance

CTV ads made easy: Black Friday edition

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

• ZEE Names R. Gopalan As Non-Executive, Non-Independent Director

• Varun Koorichh Joins DIAGEO India As Vice President Marketing- Portfolio Head Premium & Luxury

• FCB Neo Appoints Saksham Kohli As President

• Shhri Ram Exits From Colors Kannada As Director – Brand Marketing

• KidZania India Appoints Piyush Patkie As Head (West) – Strategic Brand Partnerships

• Polycab India Appoints Niyant Maru As Chief Financial Officer

More on People Spotting

Here’s how Thums Up ThunderWheels Got Everyone Obsessed…