Goafest 2025 Day 1 Sets The Tone For Creativity & Bold Ideas; Wavemaker India Bags Media Agency Of The Year While ABP Takes Publisher Of The Year At ABBY 2025 Awards; Why Staying Relevant With Gen Z Is Every Brand’s Top Priority; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

The 18th edition of Goafest, the Indian advertising industry's most anticipated and celebrated festival, kicked off in style at the Taj Cidade de Goa Heritage and Horizon. With a perfect blend of entertainment, industry insights, and creative inspiration, Goafest 2025 opened on a grand note, setting the tone for what promises to be an unforgettable celebration of ideas and innovation.

Day 1 of Goafest 2025 saw Wavemaker India, a GroupM agency, take home the coveted title of Media Agency of the Year at the Media Abby Awards. The agency clinched the top honour with an impressive total of 124 points. Meanwhile, ABP grabbed the spotlight at the Publisher Abby Awards, earning the Publisher of the Year title with a winning score of 30 points.

On Day 1 of Goafest 2025, industry heavyweights, Spotify’s Amarjit Singh Batra, Nivea India’s Geetika Mehta  and Saregama India’s Vikram Mehra, took the stage to spotlight what truly matters when connecting with Gen Z. From fostering real conversations to embracing bold experimentation and tuning into the evolving expectations of this discerning generation, the panel underscored how authenticity and insight are key to building lasting brand loyalty.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Banijay Asia & NODWIN Gaming Join Forces To Develop New-Age Gaming IPs

• TTK Prestige Turns ‘Mummy Ke Taane’ Into A Citywide Tribute To Moms With Zepto

• Zydus Wellness Unveils New Corporate Brand Identity

• Unity Bank Unveils ‘This is New Banking’ Campaign To Showcase Modern, Inclusive Banking

• Kareena Kapoor Backs Teen Dental Health In Laxmi Dental’s Latest Campaign

• BCCL’s President & Chief Brand Officer Partha Sinha Moves On

• Grey India Appoints Kunal Solanki As Senior Vice President, Business – West

• Sneha Bhaskar Promoted To Marketing Director At Teads

• Toaster Appoints Divyanshu Bhadoria As Chief Strategy Officer

• Practo Appoints Shoumyan Biswas As Global Chief Strategy & Marketing Officer

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