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  • Google’s Keerat Sharma On Blocking 99% Violating Ads In 2025; New Rules Shaping Kids Category Marketing; Hephzibah Pathak Takes Charge As WPP Creative India CEO

Google’s Keerat Sharma On Blocking 99% Violating Ads In 2025; New Rules Shaping Kids Category Marketing; Hephzibah Pathak Takes Charge As WPP Creative India CEO

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition dives into the shifting guardrails of modern marketing - where platforms are tightening control, categories are being redefined, and leadership moves are signalling what’s next. From how AI is now proactively filtering out harmful ads before they even reach audiences, to the evolving rules brands must navigate while engaging younger consumers, and a key leadership change shaping creative direction in India, the landscape is clearly moving towards more accountability, nuance, and strategic clarity. Scroll down for more fresh insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

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