Google’s Neha Markanda On AI Powering Consumer Behaviour Predictions, Mobavenue’s Tejas Rathod On MadTech’s Role In Building Real Connections; How Brands Leveraged India’s ICC Champions Trophy Win & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

AI isn’t just a trend- it’s reshaping the marketing playbook in real time today and hence at ad:tech 2025, Neha Markanda, Head of Industry, E-commerce at Google, broke down how AI is rewriting consumer journeys, making behaviour fluid and instant. From multimodal AI to agentic intelligence, she explored the must-know shifts for marketers. To know more, read on!

Be it AI or any other new age technology, the onset of anything new has always been looked upon as a gimmick or fad, and it is only over time that its hype fizzles out and true potential is revealed. In this week’s authored article we have Mobavenue’s COO Tejas Rathod penning down his views on how he thinks the needle on MadTech has moved from the innovative tech being a buzzword to actually being an enabler for brands to build real connections.

Brands have been on a roll, celebrating back-to-back milestones. International Women’s Day saw brands championing gender equality and empowerment. Just a day later, India’s victory over New Zealand in the ICC Champions Trophy 2025 final ignited nationwide celebrations, with brands jumping in to honor the team’s triumph. From purpose to pride, marketing was in full swing!

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Cheil India’s Experience Commerce Wins Social & Media Mandate For Parle Candy Culture

• Ministry of Health & Family Welfare Seeks Removal Of Tobacco & Alcohol Ads In IPL 2025

• Publicis Groupe Set To Close Lotame’s Acquisition Early In Q2 2025

• Bombay DC Builds New Premium App For Home Appliances Major Blue Star

• If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Report

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• Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

• Angad Bhatia Joins As CEO Of Firstpost & Creator18

• FCB Group India Appoints WPP’s Financeplus’ Hariharan Nurani As Chief Financial Officer

• L’Oréal Elevates Aniket Basu As Chief Digital Officer, Consumer Products Division

• Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

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Here’s How Coca-Cola Made Fans Experience The Perfect Coke Halftime At The Champions Trophy Final