Grapes Worldwide’s Shradha Agarwal On Strategy Vs Activity In Marketing; Bark Out Loud’s Devika Khanna On Building Trust In Pet Care; India’s E-Comm Market To Hit $250 Billion By 2030

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition looks at where strategy is finally being separated from noise. As brands chase visibility, the real conversation is shifting toward intent - what actually builds meaning versus what simply fills timelines. From questioning the difference between activity and true strategy, to categories like pet care being shaped by trust rather than transactions, and the larger market expanding at an unprecedented pace, it’s clear that growth today is as much about clarity as it is about scale. This edition brings together that shift - where sharper thinking, stronger fundamentals, and long-term trust are beginning to define the next phase of marketing. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: 66% Consumers Say AI Will Shape Entertainment; Trust Gap Persists At 75%: Gracenote

• MiQ Acquires Rocket Lab to Accelerate AI-Powered App Growth Globally 

• Rajasthan HC Stays Bailable Warrant Against Salman Khan In Misleading Ads Case

• Livpure Awards Digital Mandate To SW Network

• Microsoft & Publicis Groupe Expand Partnership To Advance Agentic AI In Marketing

• Alia Bhatt Joins Myntra As Brand Ambassador To Front Beauty & Fashion Push

• Jeff Shell Steps Down As Paramount President Amid Legal Battle; Company Calls Allegations Baseless

• Ogilvy Group Appoints Carol Reed As Global Chief Innovation Officer

• Policybazaar CEO Tarun Mathur Steps Down; Sajja Praveen Chowdary Takes Charge

• Hiimaanshu Shindde Joins Zee Music Company as VP & Head – Streaming Business

• KPMG India Appoints Rahul Mukherjee As Director

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