GroupM Predicts Indian Adex To Reach Rs 1,64,137 Cr In 2025; Raymond Lifestyle’s Sunil Kataria To Join Godrej Agrovet; Lodestar UM Launches Full Colour Media; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Taking the centre stage today is GroupM, WPP’s media investment arm, which has released its latest edition of annual TYNY 2025 report. As per the agency’s prediction, it will be the digital medium which will contribute to Rs 99,137 crores, having a 60% share by media in Indian Adex 2025. With Digital and Cinema topping the growth charts with 11.5% and 10%, respectively, followed by OOH at 8% and Print at 4%, the growth of TV and Radio is currently expected to decline 1% on YoY basis.

Next up, in today’s roundup, we have developments coming in from Raymond Lifestyle, wherein the company’s MD- Sunil Kataria has now decided to step down and join Godrej Agrovet as its new CEO and MD- Designate for a period commencing from May 5, 2025 upto August 31, 2025.

In addition, we have IPG-Omnicom Merger making headlines once again with IPG Mediabrand’s Lodestar UM launching ‘Full Colour Media’ to help brands ‘Stand Against Bland’ and Omnicom Media Group’s OMD Worldwide unveiling its new positioning- ‘We Create What’s Next’. 

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Abhay Ojha Joins iTV Network As CEO- TV, Print, Digital & Sports League Business 

• Omnicom Media Group’s OMD Worldwide Unveils New Positioning- ‘We Create What’s Next’ 

• Quint Digital Sells ‘Quint Hindi’ YouTube Channel For Rs 39.5 Lakh 

• Veefin Group Strengthens Portfolio By Making Strategic Investment In White Rivers Media 

• 69% Of India’s Top Digital Stars Non-Compliant With ASCI & CCPA’s Disclosure Guidelines: ASCI

• BAJAJ Electricals Appoints Tilt Brand Solutions As Its Brand & Communications AOR

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• Dentsu India Promotes Sujata Dwibedy As CEO- Dentsu X; Jose Leon As CEO- Retail Media Business

• Ogilvy Elevates Sujoy Roy & Nitin Srivastava As New CCOs of Ogilvy Gurugram

• Chandan Das Joins JioStar As AD- Digital & TV Revenue Generation- South

• FCB Group India Appoints Aanandita Banerjee To Lead Its Production Unit- 456 Studios 

• Infectious Advertising Appoints Viral Fission’s Abrar Nakhuda As Head- Digital

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