GroupM’s Atique Kazi On Next Big Q-Comm Categories; Madison Predicts Indian Adex Growth Of 11% In 2025; Amazon Ads Launches Programmatic Guaranteed Deals & More

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Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

At the recently concluded GroupM TYNY report launch in Mumbai, Atique Kazi, President of Data Performance and Digital Products at GroupM India, shared some compelling insights that every marketer should pay attention to. He highlighted how quick commerce is skyrocketing, fueled by the growing demand from tier 2 and tier 3 cities. He also pointed out the changing consumer behavior with emerging trends like buy online, pick up in-store, along with the rising challenge from new-age brands, emphasising the need for marketers to stay agile and ahead of the curve. Curious to dive deeper into his insights? Keep reading!

Next up, we have insights from the latest annual advertising report- PMAR 2025, released by India’s leading independent advertising network, Madison World. The report reveals that the Indian Adex is set to grow by an impressive 11% in 2025, outpacing the Global Adex growth rate of 8%. This surge is largely attributed to the ‘good budget’ presented by Union Finance Minister Nirmala Sitharaman earlier this month.

Coming up next, we have a major update from the world of advertising. In a bid to unlock efficient reach for awareness campaigns, Amazon DSP has introduced the Programmatic Guaranteed deals feature across video and display. This move is set to play a significant role in India’s programmatic advertising landscape, where direct deals between advertisers and media owners are crucial. 

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Digidarts Bags Performance Marketing Mandate For FMCG Major- Dabur 

• BBC Studios & Banijay Asia Ink Production Partnership In India

• Ventes Avenues Strategically Partners With Trophée To Redefine Gaming Commerce 

• Ormax Media Launches Brand Lift Measurement Tool ‘Ormax Mpact’

• Verve Media Wins Valvin Nutraceuticals’ Social Media Mandate

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