SCOOP by Marketing Mind
Posts
GroupM's Parthasarathy Mandayam On Brands Increasingly Embracing Self-Regulation; Bharti Airtel Confirms Talks With Tata Group To Merge DTH Biz; Glance Partners With Google Cloud To Develop Consumer-Facing GenAI APIs; & More

GroupM's Parthasarathy Mandayam On Brands Increasingly Embracing Self-Regulation; Bharti Airtel Confirms Talks With Tata Group To Merge DTH Biz; Glance Partners With Google Cloud To Develop Consumer-Facing GenAI APIs; & More

Marketing Mind
February 27, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As deepfake technology blurs the lines between reality and manipulation, in a recent conversation, Parthasarathy Mandayam, Chief Strategy Officer- South Asia, GroupM, stressed the importance of staying vigilant and actively listening to the evolving landscape. He believes this not only helps brands tackle misinformation head-on but also ensures they respond with authenticity, safeguarding trust in an era where credibility is constantly at risk.

In yet another development, consumer internet company- Glance has entered into a strategic partnership with Google Cloud to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.

Big moves are unfolding in the media space as Bharti Airtel has confirmed discussions with the Tata Group about a potential merger between Tata Play and Bharti Telemedia. If the deal goes through, it would mark the DTH sector’s second major consolidation, following the Dish TV-Videocon d2h merger in 2016.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)