SCOOP by Marketing Mind
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GroupM's Vinit Karnik On Advertisers' Growing Interest In Pickleball; Fixderma's Shaily Mehrotra On Success Requiring Stubbornness; ; JioStar Launches New OTT Player ‘JioHotstar’

GroupM's Vinit Karnik On Advertisers' Growing Interest In Pickleball; Fixderma's Shaily Mehrotra On Success Requiring Stubbornness; ; JioStar Launches New OTT Player ‘JioHotstar’

Marketing Mind
February 18, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Pickleball is no longer just a backyard pastime, it’s quickly turning into a global sensation, and India is catching on fast. With its blend of tennis, badminton, and table tennis, the sport’s fast-paced nature and easy accessibility are drawing in enthusiasts of all ages. But it’s not just the players who are taking notice- brands and advertisers are too. According to Vinit Karnik, Managing Director of Content, Entertainment, and Sports at GroupM India, Pickleball is emerging as the next big thing in Indian sports, attracting significant attention from advertisers eager to tap into its growing fan base.

In this month’s edition of our longstanding IP- Celebrating Women Leaders, we have Shaily Mehrotra, Co-Founder and CEO, Fixderma, sharing the inspiring story behind growing one of India’s leading dermaceutical companies- a tale of how a strong headed woman with a simple idea and business lineage had to block out the noise and focus on constantly moving ahead whilst being stubborn in order to succeed in growing Fixderma as a thriving skincare brand.

The media and entertainment landscape in India just got a major shakeup. JioStar, the newly formed joint venture born from the merger of Viacom18 and Star India, has unveiled ‘JioHotstar’, uniting JioCinema and Disney+ Hotstar. This powerhouse platform isn’t just about combining content libraries, it aims to revolutionise how audiences experience sports with immersive and interactive features designed to captivate everyone, from die-hard fans to casual viewers.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)