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- Harmeet Singh On How The Body Shop India Recalibrated Growth In 2025; Century Real Estate’s Vikas Nair On Performance-Led Digital Channels Driving 20–25% Topline; Govt Says No CBFC For OTT
Harmeet Singh On How The Body Shop India Recalibrated Growth In 2025; Century Real Estate’s Vikas Nair On Performance-Led Digital Channels Driving 20–25% Topline; Govt Says No CBFC For OTT
Greetings of the day!
Dear Reader
No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.
As brands close the year with sharper introspection and bolder course corrections, 2025 has emerged as a defining moment where purpose-led strategy met performance-driven execution. From The Body Shop India’s recalibrated growth playbook rooted in ethical beauty, local manufacturing and omnichannel expansion, to how performance-led digital channels are now contributing a significant share of topline revenue for Century Real Estate, today’s edition captures how brands are rewriting their growth narratives. Adding to the mix, the government has ruled out CBFC certification for OTT platforms, bringing regulatory clarity to the evolving digital content landscape. For more such fresh updates, scroll down.
Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!




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