Harmeet Singh On How The Body Shop India Recalibrated Growth In 2025; Century Real Estate’s Vikas Nair On Performance-Led Digital Channels Driving 20–25% Topline; Govt Says No CBFC For OTT

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As brands close the year with sharper introspection and bolder course corrections, 2025 has emerged as a defining moment where purpose-led strategy met performance-driven execution. From The Body Shop India’s recalibrated growth playbook rooted in ethical beauty, local manufacturing and omnichannel expansion, to how performance-led digital channels are now contributing a significant share of topline revenue for Century Real Estate, today’s edition captures how brands are rewriting their growth narratives. Adding to the mix, the government has ruled out CBFC certification for OTT platforms, bringing regulatory clarity to the evolving digital content landscape. For more such fresh updates, scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Meta Strengthens AI With New Partnerships & Data Initiatives

• NCLAT Rules WhatsApp Must Seek User Consent For All Data Sharing

• Saregama India Announces  Strategic Investment In Bhansali Productions

• Warner Bros. Discovery Board Likely To Reject Paramount’s $108.4 Billion Bid

• ICC, JioStar Dismiss Reports On Media Rights Exit

• Ravi Makwana Joins Vadilal Industries As Chief Marketing Officer

• Navdeep Sachdeva Joins Zepto As Senior VP & Head Of Procurement

• Dr Batra Appoints Deepak Pant As Group Chief Operating Officer

• Scribbld Appoints Mustanseer Jawadwala As Chief Growth Officer - India & UAE 

• Arpit Bansal Joins Pidge As Head Of Marketing & Growth

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Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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