Hemant Arora On How Truecaller Is Reimagining Brand Connect; IPL 18 Ad Volumes Up 10.5%; Ramsai Panchapakesan Elevated To President- Investments & Partnerships At Havas Media India

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Truecaller is evolving from a utility app to a full-funnel, high-intent media platform. With users engaging multiple times a day, the brand offers advertisers seamless visibility without intrusion. Hemant Arora, VP - Global Ad Sales, shared how Truecaller blends trust, frequency, and relevance to help brands show up meaningfully in everyday moments.

TV ad volumes during IPL 2025’s 74 matches rose by 10.5% over the previous season, with average ad volume per channel per match up 0.5%, as per TAM Sports – IPL 18 Advertising Report. The season saw a 30% rise in advertisers and 29% in brands, with over 25 new categories entering. Moreover, Mouth Fresheners remained the top category, while shorter ads under 10 seconds emerged as the most preferred during commercial breaks.

Next up in senior leadership movements, Havas Media India has elevated Ramsai Panchapakesan to President - Investments and Partnerships, alongside Binu Thomas and Manish Sharma stepping into key leadership roles. The elevations reflect the network’s sharp focus on internal growth, client-first strategy, and strengthening investments, buying, and business verticals.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• Effie LIONS Foundation Launches With Aim To Empower Next Generation Of Marketers

• DDB Mudra Group To Host Portfolio Night 2025 In Mumbai

• Krishna Anand & Abhishek Abrol Foray Into Experiential Marketing With ‘Bread Butter Jamm’

• Colors Kannada Undergoes Rebranding, Inspired By Karnataka’s Culture

• Cipla Health Onboards Neena Gupta As Brand Ambassador, Rolls Out New Campaign

• Rohit Talwar Steps Down As VP & Head Of Marketing From Castrol India

• Cheil X Appoints Souvik Datta As National Creative Director

• Sumit Madan Elevated Tp MD & CEO At Axis Max Life

• Gurvinder Sahni Joins Altimetrik As Chief Marketing Officer

• DriveX Mobility Appoints Vipin Yadav As VP & Head Of Marketing

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