Here’s Why Your Festive Strategy Might Be Completely Off

These cities are not just catching up. Middle-class households have serious purchasing power. Gen Z is curious and ready to try new trends, from western wear to beauty products. Price matters, but so does trust and authenticity. Brands who get this are winning.

Metros aren’t the only game anymore. Tier 2 and 3 cities are leading the festive charge. Brands who respect local culture, connect authentically, and offer the right products are the ones seeing results this season.

And that?

That’s a Munchie worth learning from.

Your next Marketing Munchies? Coming in hot every Friday. Stay tuned!