How Are Brands Maximising Festive Impact On Screens & Feeds; Jajabor Brand Consultancy's Upasana Dash Breaks Down Her Festive Playbook; Fortnightly Social Media Updates

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As festive fervor takes over screens and feeds alike, brands are seizing every high-impact moment to connect with audiences. From blockbuster releases and early cinema bookings that are turning theatres into premium marketing arenas, to strategies that cut through social noise and craft narratives that resonate, marketers are redefining engagement this season. And in the fast-evolving social media landscape, fortnightly trends are giving brands fresh ways to stay relevant and top-of-mind. To delve into more such insights, please scroll down.

Here’s your ‘Scoop’- fresh, flavourful, and brimming with plenty more to discover!

• Apple TV Drops The ‘+’ In Quiet Rebrand

• WPP Media Wins Integrated Media Mandate For Leeford Healthcare

• ECI Directs Political Parties To Get Ads Pre-Certified; Candidates To Declare Authentic Social Media Accounts

• Warner Bros. Discovery Rejects Paramount Bid As Too Low

• Dentsu Launches Sports & Entertainment Division In India With Yosuke Murai As Head

• Lay’s Celebrates 100 Years With Historic Rebranding

CHECKOUT
‘Melody Itni Chocolaty Kyun Hai?’: The Sweetest Mystery India Never Solved

• Jacob George Elevated As Chairman & Managing Director At Duroflex

• S4Capital’s Monks Appoints Rajat Mendhi As Head Of Planning for India

• Impresario Elevates Chirag Punjabi As Chief Strategy & Finance Officer

• Sunainika Singh Joins The Coca-Cola Company As Senior Marketing Director, Nutrition Category

• Utkarsh Srivastav Joins Cyient As Chief Marketing Officer

• Cathay Pacific Elevates Piyuli Bhattacharjee To Regional Marketing Head For SAMEA Region

More on People Spotting

Arjun Kapoor’s Deadpan Finally Met Its Match…