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- How Brands Are Winning At Regional Festivals In India
How Brands Are Winning At Regional Festivals In India
Marketing Mind
September 05, 2025
 | Experiential Immersion Swiggy took Durga Pujo to remote villages, delivering bhog to marginalised communities. Instamart created an 8-foot Ganpati idol from 400+ puja items. These aren’t ads.. they’re cultural participation. |
 | Tech Meets Tradition AI-powered greetings from Sourav Ganguly, QR-enabled virtual darshan for Ganesha, and AR cows for Pongal show that technology can amplify, not replace, tradition. |
 | Storytelling That Resonates Street food Alpana in Kolkata, Pongal narratives celebrating family and harvest, and influencer-led kolam-making events illustrate how brands can tell stories that feel local and authentic. |
Common Mistakes to Avoid
Treating regions as markets instead of communities.
Overlooking local media and influencers.
Applying a pan-India template where cultural sensitivity is needed.
Regional campaigns aren’t just a checkbox, they’re a chance to embed your brand in the cultural fabric of India. Do it right, and your audience doesn’t just see your brand.. they experience it.
And that?
That’s a Munchie worth worth remembering.
Your next Marketing Munchies? Coming in hot every Friday. Stay tuned!
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