How India’s New AI Content Rules Are Reshaping Responsible Data-Driven Marketing; Fortnightly Social Media Updates; Dabur To Invest Rs 60 Cr In RAS Beauty

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Marketing seems to be entering a phase where scale is no longer the only story being told. As AI regulations begin shaping how data is used more responsibly, brands are being pushed to rethink not just performance, but accountability too. At the same time, platforms are rapidly evolving their ecosystems with new tools and formats, making the content game more dynamic than ever. And amid all this change, strategic investments continue to signal where the industry sees its next wave of growth. Scroll down for more insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

• The Derma Co. Appoints Sania Mirza As Brand Ambassador For Suncare

• Infectious Advertising Wins Integrated Creative & Digital Mandate For BKT Tyres In India

• Parachute Advansed Launches ‘Na Na Wali Nahi, Nariyal Wali Holi’ Campaign 

• Chinese Wok Appoints Havas Creative India, Arena Media As Integrated Creative,  Social & Digital Media Partner

• Karan Aujla Partners With Veeba To Launch Zero-Calorie Beverage ‘Zyro’

• X Rolls Out Paid Partnership & AI Labels To Boost Content Transparency

• Mirc Electronics Onida Appoints Gunjan Srivastava As CEO & MD 

• Anchit Chauhan joins Cheil X as GM Planning 

• Vanita Keswani Exits Madison World After Three-Decade Stint

• Deoleo Appoints Vishal Sarin As General Manager, India

• Flipkart Appoints Somnath Das As VP, Supply Chain

• Shashwat Nigam as Chief Executive Officer of HomeTown

More on People Spotting

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.