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  • How India’s OTT Platforms Are Shaping the Future of Entertainment; HUL To Acquire 90.5% Stake In Minimalist By Q1FY26; The Advertising Club To Host Effie India Awards On January 24; & More

How India’s OTT Platforms Are Shaping the Future of Entertainment; HUL To Acquire 90.5% Stake In Minimalist By Q1FY26; The Advertising Club To Host Effie India Awards On January 24; & More

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Marketing Mind
January 23, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Recently, at the India Digital Summit (IDS) 2025, SP Lohia Foundation's Archita Kashyap, Amazon Prime Video's Sonal Kabi, Hoichoi's Aloke Majumder, and Shemaroo Entertainment's Saurabh Srivastava delved into the evolving entertainment landscape. They unpacked how streaming platforms are reshaping engagement, tackling localisation, authenticity, and globalising Indian content. Read on to know more!

Next up, we have our latest authored piece by Chandra Mani, Founder of Useful Garbage Creations, shedding light on the agency’s origin story, its unique nomenclature and philosophy, and its standout USP of never missing deadlines among other fascinating insights.

Moving forward, one of the big developments includes FMCG giant Hindustan Unilever (HUL) signing a definitive agreement to acquire a 90.5% stake in the Jaipur-based skincare startup- Minimalist. Through secondary buyouts and primary infusion, HUL aims for full ownership within two years. 

Another significant highlight on the horizon is the upcoming Effie Awards- one of the most coveted and the biggest advertising and marketing shows of the country- presented by The Advertising Club, scheduled to take place on January 24, 2025.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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