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How IPL 2025 Raised Advertising Game; RCB’s Maiden IPL Title Sparks Brand Festivities; CCI Approves Omnicom’s $13 Billion Acquisition Of IPG; & More

How IPL 2025 Raised Advertising Game; RCB’s Maiden IPL Title Sparks Brand Festivities; CCI Approves Omnicom’s $13 Billion Acquisition Of IPG; & More

Marketing Mind
June 05, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

From meme pages to metro billboards, IPL 2025 wasn’t just a cricketing event- it was a marketing spectacle. With brands pushing past basic visibility into bold integrations and regional plays, this season redefined how advertising keeps pace with India’s cricket fever. As the league ended, the real win was how marketers stole the spotlight. Read on to see how IPL 2025 turned into an advertising spectacle, with brands batting big on innovation, integration, and impact.

After 18 seasons of near-misses and heartbreaks, RCB finally lifted their maiden IPL trophy in a six-run thriller against Punjab Kings- and India erupted. As fans cried, cheered, and turned timelines red and gold, brands weren’t far behind. Read on to see how IPL 2025’s biggest win became a moment marketing masterclass.

In a major development from the world of advertising, the Competition Commission of India (CCI) has approved Omnicom’s $13.3 billion acquisition of IPG- marking a landmark consolidation that will create the world’s largest integrated communications group. Read on for key details on the deal, leadership changes, and its impact on the Indian ad market.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)