SCOOP by Marketing Mind
Posts
How Trailer Park Group & White Turtle Studios Are Changing India’s Entertainment Marketing Game; WebEngage’s Abhijat Shukla On Gen AI’s Role In Predictive Customer Retention Strategies; Celebrating Earth Day By Looking Back At Brands That Made Sustainability Look Cool

How Trailer Park Group & White Turtle Studios Are Changing India’s Entertainment Marketing Game; WebEngage’s Abhijat Shukla On Gen AI’s Role In Predictive Customer Retention Strategies; Celebrating Earth Day By Looking Back At Brands That Made Sustainability Look Cool

Marketing Mind
April 22, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Trailer Park Group and one of its Indian arms, White Turtle Studios, are shaking things up in the entertainment marketing world with their standout work on hit franchises like Mirzapur 3, Pushpa 2, and Citadel: Honey Bunny. Driven by the belief that “at the heart, entertainment is storytelling- and it’s not just about cutting clips but building intrigue,” the duo is carving a niche in how stories are sold. In this story, we delved into a fascinating chat with Trailer Park Group’s MD (Asia Pacific) Tamagna Ghosh and White Turtle Studios’ Executive Director and Co-Founder Ankit Bhatia- don’t miss it!

In our latest authored piece, Abhijat Shukla, Vice President- Data Science at WebEngage, explored how Generative AI is revolutionising predictive customer retention strategies. He broke down its role in driving hyper-personalisation at scale, enabling real-time sentiment analysis, powering dynamic loyalty programs, and improving churn prediction- all with the goal of building lasting brand loyalty.

This Earth Day, Marketing Mind took a walk down memory lane, revisiting powerful brand campaigns that championed sustainability and environmental consciousness. From standing up for important causes to crafting memorable narratives around climate action, these brands didn’t just advertise, they inspired. Read on to explore some of the most impactful campaigns that prove purpose-led marketing can truly make a difference.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)