If AI Handles Execution, What Is Left For Agencies To Own; How AI Is Driving ROI Over Hype In Ad Sales; Meta & YouTube Held Liable In Social Media Addiction Trial

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No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Marketing is getting faster, sharper, and far more automated-but this edition reflects a shift beneath that speed, where the real conversation is moving from efficiency to effectiveness, from hype to actual business outcomes, and from dashboards to accountability. As AI begins to power everything from media buying to ad sales, the focus is steadily moving toward what truly defines success beyond automation, how value is created, measured, and sustained. At the same time, the industry is also confronting its responsibilities more closely, with platforms being held accountable for impact, not just reach. Scroll down for such fresh updates.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Aditya Birla, Times Group, Bolt Ventures & Blackstone Acquire RCB For Rs 166.6 Bn

• Raghav Chadha Flags Misleading Labels On Packaged Beverages

• Creativefuel Launches LinkedIn-Focused Vertical ‘Subtle Company’

• Kal Somani-Led US Consortium To Acquire Rajasthan Royals For USD 1.63 Bn

• Gautam Gambhir Deepfake Case: Delhi HC Orders Google, Meta, Amazon To Remove Posts

• Yami Gautam Dhar Roped In As CaratLane’s Brand Ambassador

• Omnicom Launches Audit Of The Trade Desk’s Fees Amid Industry Scrutiny

• Kedar Apte To Exit Mahindra Group After 3 Years

• Keventers Appoints Shaurya Prabhat As CEO

• Innovatiview Appoints Satyajit Datta As SVP To Drive Enterprise Growth

• HSBC Appoints David Rice As First-Ever Chief AI Officer

• Dalmia Bharat Appoints Durairaj M As Chief Commercial Officer

• The Indian Express Digital Appoints Deepshikha Ghosh As Chief Content Officer

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