India TV’s Ritu Dhawan On CTV’s Growth & Why Linear TV Still Matters; FMCG AdEx Roundup For Q3FY25; Priyanka Gill’s New Venture; Amit Doshi Quitting As Britannia’s CMO; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

As CTV takes center stage, India TV is embracing its immersive, personalised features to boost viewer engagement, said Ritu Dhawan, MD of India TV. Moreover, with dedicated channels and targeted ads, the brand is shaping the future of TV, making content more accessible, engaging, and relevant for all audiences. 

Known to be the backbone of advertising not just in India but also across the globe, the FMCG industry catches everyone’s eyes, and for obvious reasons. And this time around, FMCG players' adex sentiment for Q3FY24 has been a mixed bag with Hindustan Unilever, Colgate Palmolive and Dabur trimming their adspends and Emami, Marico and Godrej Consumer Products upping the same in Q3FY24.

That said, two of Indian A&M industry’s prominent names- The Good Glamm’s Priyanka Gill and Britannia Industries’ Amit Doshi also made big shifts today, with Gill deciding to launch her new venture for fine jewellery- Coluxe and Doshi deciding to put an end to his CMO role at the FMCG major.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

• How FinMin Nirmala Sitharaman’s Union Budget 2025 Made Key Leaders Say ‘All Hail!’

• Outpacing Traditional Mediums, Digital Ad Spends Surge 21.1% In 2024; To Reach Rs 69,856 Cr In 2026: Dentsu

• Rite Knowledge Labs’ Zahara Kanchawala On The New Rules of Content in 2025 

• Fixderma Expands Into Babycare, Launches Skincare Products For Newborns Under ‘Hoopoe’ 

• FanCode Secures Multi-Year Deal For MotoGP Digital Streaming Rights In India

• Motilal Oswal Financial Services Comes Up With New Brand Identity & Logo

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• Quest Retail Elevates Shriti Malhotra To Executive Chairman, Rahul Shanker- Group CEO

• Voltas Elevates Mukundan Menon To Managing Director-Designate 

• Vivek Mohan Sharma Replaces Anshul Ailawadi As Business Head- Youth, Music & English Cluster At JioStar

• Network18’s Chief Product & Technology Officer Sunil Sharma Quits 

• Grey India’s Ketan Desai To Replace Robert Godinho At S4 Capital’s Monk As MD- India 

• Epsilon Appoints Oracle’s Pratik Nath As New MD Of Its India Global Capabilities Centre

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