Info Edge’s Sumeet Singh On Why Youth Spend Hours On Content Despite Shrinking Attention; Who Controls Content-Brands, Influencers Or Algorithms?; Pinaki Bhattacharya Exits VML After 16 Years

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No endless scrolling today, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition dives into a growing contradiction at the heart of modern marketing, where shrinking attention spans coexist with deeper content consumption, even as brands, creators and algorithms continue to negotiate who really holds power in shaping what we see and engage with. Alongside this evolving dynamic, a notable leadership exit signals change within the agency landscape. As content, control and consumption continue to blur, the rules of engagement are being quietly rewritten. Scroll down for more fresh insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: 401 Million Organic Views Signal Creator-Led Instagram Surge During India-Pakistan T20 World Cup 2026 Match: KlugKlug

• Think9 Acquires Whoppl, Launches Nova9 For Culture-Led Brand Building

• Nazara Technologies To Acquire Controlling Stake In Bluetile & BestPlay For $100.3M

• Meta Removes Over 20 Million Impersonation Accounts On Facebook

• Abby Awards 2026 Appoints Mauro Ramalho As Jury Chair

• Influencer Marketing Spend Projected To Cross Rs 700 Crore For IPL 2026: Qoruz Report

• BharatPe Appoints Himanshu Verma As Head - POS Business

• Faber-Castell India Appoints Sunaina Haldar As Director - Marketing

• Atanu Chakraborty Resigns As HDFC Bank Chairman Citing ‘Ethical’ Concerns

• InvestorAi Appoints Gopinath Natarajan As President & Head Of Markets; Unveils Additional Leadership Changes

• TCS Appoints Ujjwal Mehta As Sr Director New Business Development, Media & Entertainment

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