Inside Flipkart’s ‘Risky’ Only Fans Campaign Strategy; How Ad Impact Diluted Between Doordarshan & Digital; RVCJ Group Partners With CricTracker

Greetings of the day!

Dear Reader

No endless scrolling, we’ve lined up the sharpest brand moves, leadership shifts, and marketing signals shaping the conversation, all in this edition of Scoop.

Today’s edition dives into the tension between attention and intent, where the line between bold creativity and real brand impact is getting increasingly blurred. As campaigns lean into cultural cues and shock value to break through clutter, the bigger question is what truly stays with consumers beyond the moment. At the same time, the evolving media landscape is reshaping how and where ads are experienced, often diluting impact across platforms, even as content ecosystems grow larger and more integrated through strategic partnerships. It’s a snapshot of an industry navigating scale, storytelling, and substance all at once. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Auto Ad Volumes Fall 22% On TV; Print Jumps 50%, Digital Triples In 2025: TAM AdEx

• Chanchal Kumar Replaces Sanjay Jaju As I&B Secretary

• PIB Flags 2,913 Fake Claims & Misleading Posts Related To Indian Government

• WPP Media Wins Integrated Media Agency Of Record For IKEA Malaysia

• TCL Acquires 51% Stakes In Sony’s Home Entertainment Venture

• Emami To Acquire 100% Stakes In Axiom Ayurveda By June 2026

• Wipro Consumer Care Consolidates Media Mandate With Wavemaker (WPP Media)

• Avinash Kaul Exits Network18 After 12 Years

• Croma Appoints Suman Guha As Chief Digital Officer

• Vijay Raj Exits Unilever After 26 Years

• Sidharth Kedia Returns To NODWIN As Chief Strategy & Investments Officer

• Ashwin Kumar Returns To Nike As Brand Lead For India

• Aparajita Puri Joins Microsoft India As MD, Strategic Pursuits Team

More on People Spotting

How Marketers Are Scaling With AI in 2026

61% of marketers say this is the biggest marketing shift in decades.

Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.

Inside you’ll discover:

• Results from over 1,500 marketers centered around results, goals and priorities in the age of AI

• Stand out content and growth trends in a world full of noise

• How to scale with AI without losing humanity

• Where to invest for the best return in 2026

Download your 2026 state of marketing report today.

Get Your Report