Internet Trends Versus Original Storytelling In Today’s Creative Ad Landscape; Hansgrohe India's Abhijeet Sonar On Emotional Branding; IPL 2025 Sees 12% Rise In TV Ad Volumes & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

In a digital world ruled by trends and timelines, brands are diving headfirst into internet culture- riding meme waves and viral moments to stay in the spotlight. While this real-time relevance grabs eyeballs, experts are beginning to wonder: Is the heart of brand storytelling getting lost in the scroll? Is long-term recall being sacrificed for short-term buzz? Read on to know more. 

While we’re talking about storytelling, our recent authored article by Abhijeet Sonar, Head of Marketing at Hansgrohe India and SAARC Countries, takes the conversation deeper. He explored how emotional branding empowers brands to move beyond mere transactions- fostering lasting emotional connections, driving customer loyalty, creating meaningful differentiation, and sparking genuine advocacy. Read on to dive into his perspective.

According to TAM Sports' recent report, the Indian Premier League (IPL) 2025 has kicked off with a surge in TV advertising. Analysing the first 13 matches of the season, from March 22 to April 1, 2025, and comparing them to the same window last year, the report revealed a 12% jump in ad volumes. Leading the pack of advertisers this year is Parle Biscuits.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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• Amagi Launches AI-Powered Smart Scheduler To Automate TV Content Programming

• WPP Acquires InfoSum To Power AI-Enhanced Marketing Solutions

• Britannia & WPP Launch Google Gemini Powered ‘A-Eye’ To Aid Visually Impaired Shop Confidently & Independently 

• Delhivery To Acquire Stake In Ecom Express For Rs 1,400 Crore

• Snitch Invites Media Agencies To Pitch For Upcoming Campaign Mandate 

• Sachin Tendulkar Pushes The Limits Of Apollo Apterra Tyres In New Campaign

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• Honasa Consumer’s CMO Anuja Mishra Moves On

• Rahul Kanwal Moves On From India Today Group After 22 Years

• Sprinklr’s Global Product Strategy Head Venke Sharma Moves On

• Network18 Names Puneet Singhvi As CSO; Mitul Sangani To Be News18 Digital’s CEO

• Rinshul Chandra Steps Down As Zomato’s COO- Food Ordering & Delivery

• Motorola Appoints Gagandeep Bedi As Head of Marketing- Motorola Mobility India

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