Jayesh Sali On Why Great Brands Start With Story Not Metrics; Sam & Andy’s Sameer Joshi & Anindya Ghosh On Brands Scaling Faster But Grow Weaker; Marketing Mind’s ‘The Creative Cut’ Podcast Goes Live

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Marketing today is moving faster than ever- but is it actually building stronger brands? This week’s edition slows things down to ask that uncomfortable but necessary question. From Jayesh Sali’s sharp reminder that great brands still begin with stories, not dashboards, to a deeper look at why brands are scaling at breakneck speed but quietly growing weaker, the focus shifts back to fundamentals that don’t fit neatly into metrics. And as conversations around creativity, clarity and long-term thinking resurface, Marketing Mind also hits play on The Creative Cut- our new mini podcast series that dives into the minds shaping ideas that truly cut through the noise.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

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Checkout: From Streets To Screens: How Brands Are Shaping Stories This Week

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