JioStar's Kiran Mani On Subscription Models’ Potential In India; Prasar Bharati's Gaurav Dwivedi On News Gathering & Algorithms; Ambitious Plans Of DJANGO’s Shivang and Aashay Shah; & More

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Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

At the recently culminated India Digital Summit (IDS) 2025, Kiran Mani, CEO- Digital, JioStar, delved into the transformative impact of OTT, the rise of digital viewership in Tier II and III towns, the potential of subscription models, and much more. 

Next up, we had Prasar Bharati’s CEO- Gaurav Dwivedi discussing the creation of WAVES in response to shifting audience preferences towards digital mediums at IDS 2025 and sharing insights on monetising news content, the challenges of balancing diverse programming, and more.

Moving away from IAMAI’s IDS 2025, we took the time out to engage in an exclusive interaction with the co-founders of Django Digital which recently rebranded itself as DJANGO- Shivang Shah and Aashay Shah to get a glimpse of what fuelled the move and their plans for the longer run amidst lot many other things.

Apart from these and on the larger advertising front, we also have developments coming in from Dentsu India Media Practice which is eyeing double digit growth this year on the back of the 80 new brands it added in its portfolio in 2024, French Ad Major Publicis Groupe dropping the Burnett name from the doors by merging Leo Burnett and Publicis Worldwide to form ‘Leo’, etc.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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• M&E Industry Vertical Contributes Rs 3 Lakh Crore To The Economy: Sanjay Jaju

• dentsu India Media Practice Eyeing Double Digit Growth In 2025; Added 80 Brands In 2024: Anita Kotwani 

• Omnicom Media Group’s OMD India Wins HDFC Life’s Integrated Media Mandate 

• BBDO’s Josy Paul Named Jury President For Sustainable Development Goals At Cannes Lions 2025

• BCCI Invites Proposals For Stadium Signage Services For IPL, WPL & Other Cricket Events

Checkout
A Page From Leo Burnett’s Valedictory Address On ‘When To Take My Name Off The Door’

• Disney+ Hotstar’s Sajith Sivanandan Joins Jio Mobile Digital Services As President

• Third Wave Coffee Appoints Akshat Arora As Marketing Director

• Tonic Worldwide Onboards Viacom18’s Nishant Gopalia As SVP- Media & MarTech 

• Former Fountainhead MKTG Group Head Rishabh Ratnu Joins Madison Turnt As VP

• Truecaller Appoints Hemant Arora As New Vice President- Global Ad Sales Business 

• The Womb’s Akshat Trivedi Joins Enormous As National Creative Director– West

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